Volkswagen tops brand loyalty study in Australia

Volkswagen customers are the most loyal in Australia according to a new survey by Roy Morgan, putting the German brand ahead of other non-luxury marques like Toyota, Mazda and Subaru. According to the June quarter's edition of the Automotive Currency Report, 61.5 per cent of Volkswagen owners said they would be looking to buy their next car from the same brand, ahead of Toyota (59.6 per cent) and Mazda (57.5 per cent).